Founded with Vision. Designed with Passion.

In 2014, Georgian designer George Tatanashvili launched TATANA, a fashion brand based in the heart of Tbilisi. Created for a new generation of style-savvy individuals, TATANA is where refined taste, high quality, and affordability meet.

Style for Every Personality

Whether you're drawn to casual everyday looks or the bold elegance of haute couture, TATANA offers fashion that empowers you to express yourself confidently. Each collection reflects a blend of modern aesthetics and timeless attitude—designed for those who aim to stand out wherever they go.

Handcrafted with Character

Under George Tatanashvili’s creative direction, TATANA has remained true to its original identity: strong, individualistic, and deeply expressive. The designer’s signature style is unmistakable, woven through every detail of the brand’s clothing and accessories.

Signature Pieces & Accessories

In addition to ready-to-wear collections, TATANA has recently expanded into handmade accessories, adding a new level of craftsmanship and personality to the brand. Among its standout items is the embroidered cap collection—a unique, exclusive design that has become a TATANA hallmark.

More Than Fashion—A Statement

At its core, TATANA is not just a label—it's an attitude. A lifestyle. A celebration of originality.